One option for mobile marketing is a picture-to-screen campaign. This type of campaign requires customers to take a picture and send it to you. Using a short code, they can then forward the photograph to a digital screen, which instantly displays the picture. Either a television or several digital billboards can show these pictures.
Be very careful of the hours that you send your customers text messages. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Don’t share short codes; buy dedicated ones. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Your short code can lead people directly to your company. You will be happy you spend the money when you have a legal issue. If the company that shares the code engages in unethical practices, you may be in trouble as well. When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Look to this formula as a guide to give your campaign long-term success. You should use learning and listening to launch a great mobile marketing campaign. Learn about your market and play to it. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.